Top 10 Consumer Confidence Index Countries
Consumer confidence also fell by nine points last quarter in Singapore to 94, alight above global average 88 according to third quarter global online consumer confidence findings from Nielsen.
According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined. Top concerns of online consumers in Asia Pacific are economy, job security and work/life balance. [click to continue…]
The 500 fastest-growing private companies are continuing to increase their usage of some social media tools, while pulling back from others according to a study by University of Massachusetts Dartmouth Center for Marketing Research.
Social Media Tools with Which Inc. 500 Companies Have Had Success 2009-2011
Facebook, LinkedIn and Twitter are the top three social media tools used by Inc. 500 companies last year though more have had success with bulletin boards, blogging and mobile apps.
Household Ownership of Devices in Singapore
The percentage of digital consumers aged 15 and above in Singapore who own laptops, tablets and Internet capable mobile phones are 86%, 23% and 85% respectively.
Source: Nielsen
According to Nielsen, digital consumers in Singapore are the heaviest Internet users in the region, averaging 25 hours online per week.
Rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore. Internet usage is surpassing time spent on traditional media such as television, radio or print.
Nielsen also predicts that 89% of Singaporean digital consumers will own a smartphone by mid-next year. Facebook emerged as the dominating social media site across South-east Asia, with 77% of digital consumers in Singapore maintaining an active profile.
YouTube ranked as second or third most popular social networking site in South-east Asian markets, with 45% of digital consumers in Singapore having an active YouTube profile.
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