C-level executives are stepping up their own involvement in shaping and driving digital strategies, shown in a recent McKinsey survey. Executives surveyed list digital customer engagement as top strategic priority, who report notable progress since deploying engagement practices in 2012. [Read more...]
A recent report by RAIN Group shed some light on factors that separates B2B sales winners from their challengers; bringing something new and valuable to the table is the most important thing that top sales people do differently. [Read more...]
According to Nielsen research, women aged 13-34 like aspirational, off-beat and humorous ads while women between 35 and 54 year old like family themed sentimental ads.
Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.
Previously (and right now), the sponsored story appear on the right-hand side. But, it will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. [Read more...]
According to a new Nielsen report on the changing Asian media landscape, Asian countries rank amongst the top globally for media consumption with four of the top five nations for home TV and online video usage located in the region.
Asian countries also took all five spots when it comes to mobile video usage, among which Singapore ranked number five in Nielsen’s Mobile Video Usage Index with over 3.5 million mobile video viewers (compared to 3 million TV viewers and 2.5 million Internet video viewers).
40% of online consumers in Asia Pacific claim to view online product reviews for purchase decisions. Consumers in Vietnam were most likely to turn to online reviews before making a purchase decision at 81 percent, followed by Chinese (77%) and Thais (69%).
Although online advertising has a higher average return on investment and digital advertising accounts for 14% of global advertising spend, budget allocation to digital platforms in Asia Pacific is failing to keep up: it accounts for less than one percent of total spend in markets such as Singapore, Malaysia and Thailand.
However, it’s also a period of time you can utilize the low-budget allocation on digital in this region as when many companies shift more budget from traditional marketing to digital, it will cost you a lot more.
Online Video Advertising Opportunity in Southeast Asia
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Consumer confidence also fell by nine points last quarter in Singapore to 94, alight above global average 88 according to third quarter global online consumer confidence findings from Nielsen.
According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined. Top concerns of online consumers in Asia Pacific are economy, job security and work/life balance. [Read more...]
The 500 fastest-growing private companies are continuing to increase their usage of some social media tools, while pulling back from others according to a study by University of Massachusetts Dartmouth Center for Marketing Research.
Facebook, LinkedIn and Twitter are the top three social media tools used by Inc. 500 companies last year though more have had success with bulletin boards, blogging and mobile apps.
According to Nielsen, digital consumers in Singapore are the heaviest Internet users in the region, averaging 25 hours online per week.
Rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore. Internet usage is surpassing time spent on traditional media such as television, radio or print.
Nielsen also predicts that 89% of Singaporean digital consumers will own a smartphone by mid-next year. Facebook emerged as the dominating social media site across South-east Asia, with 77% of digital consumers in Singapore maintaining an active profile.
YouTube ranked as second or third most popular social networking site in South-east Asian markets, with 45% of digital consumers in Singapore having an active YouTube profile.
Download the latest Singapore Stats whitepaper here.
A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see.
Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, rushing to the Facebook to promote your products or services without proper strategy and planning will simply cost you a lot more than what you can gain.
Compelling and interactive content that engage the prospective customers is essential for your brand on Facebook.