Consumers More Interested in Brands after Exposure in Digital Media

APAC Internet Users Whose Interest in Brands Changed After Viewing Digital Media

APAC Internet Users Whose Interest in Brands Changed After Viewing Digital Media

Across Asia-Pacific, which included China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, respondents showed an 83.8% increase in interest in using a brand after coming across it in digital media according to research commissioned by TNS and Campaign Asia.

 

Consumers in developing countries, Thailand, Malaysia and China, were more likely than the region as a whole to show an increase in brand interest, at 93.7%, 85.6% and 85.5%, respectively.

Level of Trust of Select Information Sources and Ads

Level of Trust of Select Information Sources and Ads According to Internet Users in APAC

AS word-of-mouth and recommendations from family and friends came out as the most trusted information source, digital media had a strong showing, especially reviews and brand/product websites, though some online ads, such as banners, were considered less trustworthy.

 

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