Southeast Asia Consumers Highly Influenced by Online Advertising

September 6, 2011

In a recent Nielsen research indicates that consumers in Southeast Asia are highly influenced by online advertising; much higher than the global average. More than half (54%) completely or somewhat trust consumer opinions posted online. The same survey also shows that 74% SEA consumers found “behavior targeted ads” useful (online ads that are delivered to consumers based [...]

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Consumers More Interested in Brands after Exposure in Digital Media

August 25, 2011

Across Asia-Pacific, which included China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, respondents showed an 83.8% increase in interest in using a brand after coming across it in digital media according to research commissioned by TNS and Campaign Asia.

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How A Singapore Travel Company Wasted $ on Facebook Page

August 23, 2011

With the launching of big travel exhibition Natas Fair, August is a big month for travel business. Today, I spotted a Wego (a travel search website) campaign on Yahoo Singapore, clicked on one of the links and landed on a Facebook Page where I saw this warning message: The contest page, set as default landing [...]

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Case Study: LEGO Singapore’s Mobile Campaign

August 16, 2011

When LEGO Singapore extends the reach of their digital advertising to the mobile audience to increase awareness and sales of the DUPLO bricks and sets. They also sought to create a more immersive, interactive experience to draw in viewers using both traditional and interactive video – all delivered on any mobile screen. LEGO saw a 1% [...]

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Case Study: London 2012 #1yeartogo Campaign on Twitter

August 3, 2011

London launched a global Twitter campaign for 2012 Olympic and Paralympic Games, themed “1 Year to Go”. The idea is simple but powerful. Anyone with a Twitter account can say whatever she likes to say with two hashtags, “#1yeartogo” and three-letter country tag like “CHN” for China. #1yeartogo campaign tweets The Twitter campaign has got what’s needed, [...]

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Growth of Advanced Multidigital and Rich-media Segments

August 2, 2011

McKinsey have been tracking consumers’ digital habits through a series of surveys covering more than 100,000 respondents across North America, Europe, and Asia. Their 2010 US findings highlighted the growth of advanced multidigital and rich-media segments: Digital-media junkies: the people most likely to be early adopters of new technologies; often younger men Digital communicators: those spending [...]

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New Whitepaper: Twitter Stats & Case Studies

July 26, 2011

This white paper includes Twitter statistics so you understand more about Twitter platform and Twitter users. It also includes 9 creative marketing campaigns on Twitter. Subscribe on the right sidebar to get the link.

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Mobile Phone Users and Penetration in Asia Pacific

July 20, 2011

eMarketer estimates over 2.1 billion people in Asia-Pacific will use a mobile phone at least monthly this year, representing over half the population of the region. By the end of 2011, Asia-Pacific will account for 56% of all mobile users in the world. Growth will be steady, with penetration reaching 72.6% by 2015 for a [...]

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12 Key Steps to Consumer Adoption

July 12, 2011

Based on tracking 600 product launches and testing 20,000 concepts, Nielsen outlined a 12-step process with specific recommendations on what companies should change before a new product launch in order to increase chances of success.

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Infographic: Top 200 Brands’ Advertising Budget

June 25, 2011

Designed by Marketing Degree, to see the research please click here

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