Who did best on Twitter in 2010?

What The Trend team tracked more than 20,000 Twitter trending topics in 2010; they pulled the top 5,000 and then aggregated those into 1,400 topics.

Top 10 Companies on Twitter in 2010

  1. Apple
  2. Google
  3. Twitter
  4. Uniqlo
  5. Research in Motion
  6. Microsoft
  7. Facebook
  8. Nintendo
  9. Sony
  10. BBC

Top 10 Non-Tech Companies/Products on Twitter in 2010

  1. Uniqlo
  2. BBC
  3. Lanvin-H&M
  4. Capricho Magazine
  5. Nike
  6. Four Loko
  7. McDonald’s
  8. AirTran/Southwest
  9. Cadbury-Kraft
  10. Toms Shoes

Source: Top Twitter Trends of 2010

Do busy executives prefer video to text?

You may be surprised if you think online videos are not for BUSY executives. The truth is they may actually prefer it to text for learning about products and services.

Let’s see a survey results from Forbes last Oct on the frequency with which US executives view work-related online video content:

You must be curious about what the executives did after viewing a work-related online video. The survey results revealed that by age:

The youngest executives were most interested in video across the board; but, B2B marketers must be prepared to reach older executives through other channels.

Top 5 Interactions New Media Users Look for

Merely having a presence on new media like Facebook without interactions will be a waste of time and money; give your consumers what they want.

New media users mainly look for  the five types of interactions:

  1. Incentives. Offer them free product or service, trials, discounts and coupons.
  2. Customer service. Solve their problem.
  3. Solicit their feedback on products / services
  4. Entertain them.
  5. Provide new ways for brand interactions (e.g. online games, ipad app, etc.)

What is your focus of digital marketing budget in 2011?

Year 2011 is knocking on the door and is soon to arrive. What is the focus of your online marketing budget for 2011? You can do a comparison with the survey results below:

Online Marketing Budget 2011

Not surprisingly, search remains the number one online marketing channel and there is also a growing interest in social media from various companies.

Explore market opportunities with Google Global Market Finder

Google launched Global Market Finder today for advertisers looking to expand their business.

Simply enter keywords that describe your product or service and select a market or region you’d like to explore. You can choose from regions such as Asia, the Emerging Markets, the “G20” economies, or the Americas.

Do note that “South Korea” is NOT included in the target regions. Take a look at the “Geographic distribution” returned from this tool after typing “forex” as the keyword:

Global Market Finder automatically translates your keyword into languages used in each of your selected markets. It then ranks each location by market opportunity by combining search volume, suggested bid price, and competition for each translated keyword.

However, I doubt about the accuracy of this data for markets where Google does not have a dominent market share. Take the above example, there are no Chinese keywords data combined into “China” data while clearly Chinese prefer keyword “waihui” in Chinese than “forex”.

Google now allow alcohol ads that promote the sale of hard alcohol and liquor

Google has changed their AdWords advertising policy on alcohol to allow ads that promote the sale of hard alcohol and liquor provided that the ad and website meet the following criteria:

  • do not target minors
  • do not include endorsements from athletes, cartoon characters, or any other icons/people appealing to minors
  • landing page must have an age gate and include statements about drinking responsibly
  • do not imply that drinking alcohol can improve sexual, social, or professional standings
  • do not imply that drinking alcohol is relaxing or therapeutic
  • do not indicate that drinking alcohol in excess is good
  • do not show people consuming alcohol; doing anything illegal, violent, or dangerous; or being inappropriate in other ways, such as acting in a degrading manner
  • do not contain sexual content

Engage Viewers with TrueView Video Ads

TrueView Video Ads give viewers choice and control over which advertisers’ messages they want to see and when.

Advertisers are charged only when a viewer has chosen to watch the ad, not when an impression is served.

InStream Ads

InStream Ads

With InStream Ads, users gets a choice to continue to content or watch an ad after 5 seconds of ad viewing. Advertisers only pay when the viewer has watched 30 seconds of an ad or to its completion, for example, if it’s a 15 second ad.

InSlate Ads

InSlate Ads

With InSlate Ads, users have the option to choose one ad among many or watch regular commercial breaks. Advertisers only pay when their ad is chosen to be watched.

If the users are not interested in your ads, they don’t watch it and you don’t pay.

TrueView Video Ads are very good for engagement campaigns and it’s also a good way to see how well your creative agency has made the ads for you.

Find out more on TrueView Video Ads.