TrueView Video Ads give viewers choice and control over which advertisers’ messages they want to see and when.
Advertisers are charged only when a viewer has chosen to watch the ad, not when an impression is served.
With InStream Ads, users gets a choice to continue to content or watch an ad after 5 seconds of ad viewing. Advertisers only pay when the viewer has watched 30 seconds of an ad or to its completion, for example, if it’s a 15 second ad.
With InSlate Ads, users have the option to choose one ad among many or watch regular commercial breaks. Advertisers only pay when their ad is chosen to be watched.
If the users are not interested in your ads, they don’t watch it and you don’t pay.
TrueView Video Ads are very good for engagement campaigns and it’s also a good way to see how well your creative agency has made the ads for you.
Find out more on TrueView Video Ads.