Social Media Marketing Case Studies

Check out case studies on digital marketing including search, social media and word-of-mouth by incitez.

Case Study: Listerine’s YouTube Campaign

September 27, 2011

Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos. Watch the YouTube campaign case study below: Listerine’s YouTube [...]

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Case Study: LEGO Singapore’s Mobile Campaign

August 16, 2011

When LEGO Singapore extends the reach of their digital advertising to the mobile audience to increase awareness and sales of the DUPLO bricks and sets. They also sought to create a more immersive, interactive experience to draw in viewers using both traditional and interactive video – all delivered on any mobile screen. LEGO saw a 1% [...]

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Case Study: Chrysler and its F-Bomb Tweet

August 3, 2011

Chrysler’s Super Bowl ad introduced the new tagline for Chrysler, “Imported From Detroit,” as part of a brand positioning that the company is building around “The Motor City” and American values and pride. You can view the video here or below: Now, take a look at this tweet below posted on March 9 2011 from [...]

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Case Study: A Good Social Strategy from eBay

August 3, 2011

The use of word “strategy” is often abused in digital marketing, especially in social media. Many companies have limited themselves to social ads and Facebook Page, leaving the power of social media untapped. Today, I’ll share a good social strategy from eBay. eBay has a Group Gifts service, which employs Facebook platform technology, helps users [...]

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Case Study: London 2012 #1yeartogo Campaign on Twitter

August 3, 2011

London launched a global Twitter campaign for 2012 Olympic and Paralympic Games, themed “1 Year to Go”. The idea is simple but powerful. Anyone with a Twitter account can say whatever she likes to say with two hashtags, “#1yeartogo” and three-letter country tag like “CHN” for China. #1yeartogo campaign tweets The Twitter campaign has got what’s needed, [...]

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