There is expected to be over 8.2 billion hand held mobile devices active by 2018. Therefore brands have to up their game to make sure that their retail systems are kept up to date as the mobile consumer is looking for more ways to access shopping online. Brands really need to make their content easily accessible. Even before shopping online, 90% of consumers were using their mobile devices to find out the location of a specific shop and its opening times. [Read more...]
Singapore mobile search advertising represented 24.3% of total search advertising click share, according to Marin Software’s latest annual report. [Read more...]
According to Nielsen research, women aged 13-34 like aspirational, off-beat and humorous ads while women between 35 and 54 year old like family themed sentimental ads.