Why You Need Mobile Search Strategy for Singapore

Just 77.6% of paid search clicks in Singapore came from the computer in 2012, according to a survey from Marin Software. The remainder all went to mobile devices (22.4%) like smartphones and tablets, the highest share among all countries studied.

However, smartphone users in Singapore recorded the lowest CTR  (1.8%), and so are CTRs on tablets (2.4%) and computers (2.4%).

% of total mobile internet traffic in Singapore

According to an October 2012 study from Netbiscuits, Apple was the favored brand among Singapore mobile Internet users, with over half of mobile internet traffic going to iOS; another 43% went to Android.

Marketers in Singapore should be more serious in mobile search; make sure a well defined mobile search strategy is in place and work hard enough on integration.