Listen – Identify – Engage
Listen – China Social Media Monitoring
Chinese consumers are most likely to share negative product experiences among all APAC countries (source: Nielsen); it’s very important to monitor China social media conversations online.
Identify – China Social Media Analysis
Who are talking about you? What are they talking about? Should you respond? Analysis after obtaining the raw conversation data is crucial.
Engage – China Social Media Campaigns
There are multiple channels on China Internet to engage Chinese consumer. Online BBS forums, microblogs, social networking websites, Q&A websites, product review sites, …
Being where your customers are is not enough. You must engage them in their language and in their way.
Depending on our clients’ business nature and resources, we create customized social media strategies and campaigns.