According to comScore recently released travel report on Asia Pacific region, Internet users in Apac region represented 41% of the total global Internet population in Feb 2011, but only represented 26% of visitors to online Travel destinations. Still a lot of room for growth in Apac.
More than half of Internet users in Singapore visited a travel website during the month of February, the highest rate of visitation in Apac (and the tenth highest worldwide).
Travel site visitors in Asia Pacific are much younger than European and North American counterparts; more than half are under the age of 34.
Low-cost Airlines Website Traffic in APAC
In the Asia Pacific region, low-cost airlines have generated significant audience growth over the past year as attractive offers and promotions have prompted more consumers – and especially younger travelers – to consider these airlines.
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Malaysian discount airline Air Asia grew its audience by an impressive 1.2 million visitors in the past year to help maintain its lead as the top-visited low-cost airline site in the Asia Pacific region.
Demographics of APAC Low-cost Airline Visitors
The comScore report also found that most of Asia Pacific’s low-cost airlines have online audiences that skew substantially younger than the regional averages.