Do busy executives prefer video to text?

You may be surprised if you think online videos are not for BUSY executives. The truth is they may actually prefer it to text for learning about products and services.

Let’s see a survey results from Forbes last Oct on the frequency with which US executives view work-related online video content:

You must be curious about what the executives did after viewing a work-related online video. The survey results revealed that by age:

The youngest executives were most interested in video across the board; but, B2B marketers must be prepared to reach older executives through other channels.