Case Study: A Good Social Strategy from eBay

The use of word “strategy” is often abused in digital marketing, especially in social media. Many companies have limited themselves to social ads and Facebook Page, leaving the power of social media untapped. Today, I’ll share a good social strategy from eBay.

eBay has a Group Gifts service, which employs Facebook platform technology, helps users to split a gift cost with friends. [Read more...]