Facebook Timeline for Pages & Premium Ads

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.

Sponsored Story

Facebook Premium Ads

Previously (and right now), the sponsored story appear on the right-hand side. But, it will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. [Read more...]

Singapore Consumers Spending 25 Hours Online per Week

According to Nielsen, digital consumers in Singapore are the heaviest Internet users in the region, averaging 25 hours online per week.

Rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore. Internet usage is surpassing time spent on traditional media such as television, radio or print.

Nielsen also predicts that 89% of Singaporean digital consumers will own a smartphone by mid-next year. Facebook emerged as the dominating social media site across South-east Asia, with 77% of digital consumers in Singapore maintaining an active profile.

YouTube ranked as second or third most popular social networking site in South-east Asian markets, with 45% of digital consumers in Singapore having an active YouTube profile.

Download the latest Singapore Stats whitepaper here.

Singapore Facebook Users Spend The Longest

Experian Social Media Study

Experian Social Media Study

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see.

Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, rushing to the Facebook to promote your products or services without proper strategy and planning will simply cost you a lot more than what you can gain.

Compelling and interactive content that engage the prospective customers is essential for your brand on Facebook.

How A Singapore Travel Company Wasted $ on Facebook Page

With the launching of big travel exhibition Natas Fair, August is a big month for travel business. Today, I spotted a Wego (a travel search website) campaign on Yahoo Singapore, clicked on one of the links and landed on a Facebook Page where I saw this warning message:

Secure connection (https) warning on Wego Facebook Page

Secure Connection (https) Warning on Wego Facebook Page

The contest page, set as default landing page for We Facebook Page, can not be displayed under secure connections. Holding a contest is one of the effective ways to increase Page fanbase if executed correctly; however, if the new Facebook Page tab for the contest is not set up properly like ignoring the obvious “https” issue here, thousands or millions of Facebook marketing dollars could be wasted. [Read more...]