Merely having a presence on new media like Facebook without interactions will be a waste of time and money; give your consumers what they want.
New media users mainly look for the five types of interactions:
- Incentives. Offer them free product or service, trials, discounts and coupons.
- Customer service. Solve their problem.
- Solicit their feedback on products / services
- Entertain them.
- Provide new ways for brand interactions (e.g. online games, ipad app, etc.)