Case Study: LEGO Singapore’s Mobile Campaign

When LEGO Singapore extends the reach of their digital advertising to the mobile audience to increase awareness and sales of the DUPLO bricks and sets.

They also sought to create a more immersive, interactive experience to draw in viewers using both traditional and interactive video – all delivered on any mobile screen.

LEGO saw a 1% click-through rate on the banners taking users to the mobile-optimized page and a 1.3% click-through rate on the banner ads leading viewers to the interactive video. 10.65% of users clicked on the “Learn More” button to obtain more information and spent an average of 23 seconds watching the 30 second video.

Watch the video to find out more:

Source: Google