INFOGRAPHIC: Portrait of a Mobile Consumer

mobile-generic

There is expected to be over 8.2 billion hand held mobile devices active by 2018. Therefore brands have to up their game to make sure that their retail systems are kept up to date as the mobile consumer is looking for more ways to access shopping online. Brands really need to make their content easily accessible. Even before shopping online, 90% of consumers were using their mobile devices to find out the location of a specific shop and its opening times. [Read more...]

Why You Need Mobile Search Strategy for Singapore

Just 77.6% of paid search clicks in Singapore came from the computer in 2012, according to a survey from Marin Software. The remainder all went to mobile devices (22.4%) like smartphones and tablets, the highest share among all countries studied.

However, smartphone users in Singapore recorded the lowest CTR  (1.8%), and so are CTRs on tablets (2.4%) and computers (2.4%).

% of total mobile internet traffic in Singapore

According to an October 2012 study from Netbiscuits, Apple was the favored brand among Singapore mobile Internet users, with over half of mobile internet traffic going to iOS; another 43% went to Android.

Marketers in Singapore should be more serious in mobile search; make sure a well defined mobile search strategy is in place and work hard enough on integration.

Why Asia Marketers (Especially Singapore) Need to Increase Digital Spend for Marketing

Number of Hours Watched

Number of Hours Watched

According to a new Nielsen report on the changing Asian media landscape, Asian countries rank amongst the top globally for media consumption with four of the top five nations for home TV and online video usage located in the region.

Asian countries also took all five spots when it comes to mobile video usage, among which Singapore ranked number five in Nielsen’s Mobile Video Usage Index with over 3.5 million mobile video viewers (compared to 3 million TV viewers and 2.5 million Internet video viewers).

40% of online consumers in Asia Pacific claim to view online product reviews for purchase decisions. Consumers in Vietnam were most likely to turn to online reviews before making a purchase decision at 81 percent, followed by Chinese (77%) and Thais (69%).

Although online advertising has a higher average return on investment and digital advertising accounts for 14% of global advertising spend, budget allocation to digital platforms in Asia Pacific is failing to keep up: it accounts for less than one percent of total spend in markets such as Singapore, Malaysia and Thailand.

However, it’s also a period of time you can utilize the low-budget allocation on digital in this region as when many companies shift more budget from traditional marketing to digital, it will cost you a lot more.

Online Video Advertising Opportunity in Southeast Asia

Incitez just partnered with PPTV, one of China’s biggest online video platform with client software on PC, Mac, iOS and Android devices, to provide low cost video advertising opportunities in Southeast Asia. If you are interested to find out more, please download the brochure below:

Case Study: LEGO Singapore’s Mobile Campaign

When LEGO Singapore extends the reach of their digital advertising to the mobile audience to increase awareness and sales of the DUPLO bricks and sets.

They also sought to create a more immersive, interactive experience to draw in viewers using both traditional and interactive video – all delivered on any mobile screen.

LEGO saw a 1% click-through rate on the banners taking users to the mobile-optimized page and a 1.3% click-through rate on the banner ads leading viewers to the interactive video. 10.65% of users clicked on the “Learn More” button to obtain more information and spent an average of 23 seconds watching the 30 second video.

Watch the video to find out more:

Source: Google