Now Google shows you search results as you type, which results in more impressions and better results as you read faster than you type. This is Google Instant.
Even when you don’t know what exactly you are looking for, the top prediction can guide you. As soon as you enter one letter into the search box, you start to see keyword suggestions and search results. Though few people just use single letter as search query, it’s a great exposure for brands if they can own the letter.
As shown in the above image, SingTel, Starhub, SGX and Stomp are the top brands that own letter “s” on Google (as the search was conducted in Singapore; you will probably see different brands with “S” if in a different location).
Which letter does your brand start with? Does Google suggest your brand when a user starts a search query with that letter? Try it out on Google yourself.