Southeast Asia Consumers Highly Influenced by Online Advertising

Influence of Web Advertising on Southeast Asian Consumers

Influence of Web Advertising on Southeast Asian Consumers

In a recent Nielsen research indicates that consumers in Southeast Asia are highly influenced by online advertising; much higher than the global average. More than half (54%) completely or somewhat trust consumer opinions posted online.

The same survey also shows that 74% SEA consumers found “behavior targeted ads” useful (online ads that are delivered to consumers based on previous purchases or other web sites visited), compared to just 58% globally. Consumers in Philippines and Vietnam were most receptive to such ads (83% and 82%, respectively). [Read more...]

46% Singapore Online Consumers Own A Smartphone

Smartphone Purchase Intent chart

Almost half of online consumers in Southeast Asian countries without owning a smartphone have the intent to buy a smartphone in 2011 according to an online survey from The Nielsen Company.

About a quarter (24%) of survey respondents said they already own a smartphone, up from 21% at the start of 2010.

Singapore led the region, with 46% of those surveyed saying they owned a smartphone, while Thailand and Malaysia posted the most aggressive growth in the sector, 47% and 35%, respectively.

Indonesian netizens, who don’t own a smartphone, appear to be the most likely to buy a smartphone, with 51% indicating that they “definitely/probably will purchase” the device in the next 12 months. In Singapore, where the penetration of smartphones is highest amongst netizens in the region, the number is about 38%.

Male netizens across the region are more likely to buy a smartphone, with 50% indicating an intention of buying, compared to 41% of female netizens. On the same count, half of online consumers aged 25-34 planned on buying the device.

You can find out more stats about Singapore here.