In a recent Nielsen research indicates that consumers in Southeast Asia are highly influenced by online advertising; much higher than the global average. More than half (54%) completely or somewhat trust consumer opinions posted online.
The same survey also shows that 74% SEA consumers found “behavior targeted ads” useful (online ads that are delivered to consumers based on previous purchases or other web sites visited), compared to just 58% globally. Consumers in Philippines and Vietnam were most receptive to such ads (83% and 82%, respectively). [Read more...]