Case Study: Listerine’s YouTube Campaign

Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos.

Watch the YouTube campaign case study below:

Listerine’s YouTube channel received no less than 2.5 million views with a dwell time of 1 minute and 2 seconds. They also received 55 million impressions across their mastheads.

History of the Internet [infographics]

“History of the internet” is an animated documentary explaining the inventions from time-sharing to filesharing, from Arpanet to Internet. The clip was made by Melih Bilgil.

The history is told using the PICOL icons, which are available on picol.org.

Have a great weekend!