Consumers More Interested in Brands after Exposure in Digital Media

APAC Internet Users Whose Interest in Brands Changed After Viewing Digital Media

APAC Internet Users Whose Interest in Brands Changed After Viewing Digital Media

Across Asia-Pacific, which included China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, respondents showed an 83.8% increase in interest in using a brand after coming across it in digital media according to research commissioned by TNS and Campaign Asia. [Read more...]