This white paper shows basics of search engine marketing; recommended for traditional marketers and those interested in search marketing.

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In this whitepaper, you will find out the following:

  • Introduction
  • Goals, KPIs, and Targeting
  • SEM Measurement with Web Analytics
  • SEM Budgeting & ROI
  • Branding & Brand Keywords
  • In-house SEM Management
  • SEM Outsourcing Guide
  • Benefits of Content Network

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