When LEGO Singapore extends the reach of their digital advertising to the mobile audience to increase awareness and sales of the DUPLO bricks and sets.
They also sought to create a more immersive, interactive experience to draw in viewers using both traditional and interactive video – all delivered on any mobile screen.
LEGO saw a 1% click-through rate on the banners taking users to the mobile-optimized page and a 1.3% click-through rate on the banner ads leading viewers to the interactive video. 10.65% of users clicked on the “Learn More” button to obtain more information and spent an average of 23 seconds watching the 30 second video.
Watch the video to find out more: